Data Privacy

SUYEN CORPORATION

SUYEN CORPORATION (“Suyen Corporation”, “we”, “us” or “our”) is committed to protect and respect the privacy of your personal data in accordance with Republic Act No. 10173 or the Data Privacy Act of 2012 (“Data Privacy Act”), its Implementing Rules and Regulations (“IRR”), and all related issuances of the National Privacy Commission (“NPC”).

This Privacy and Cookie Policy presents our policy in collecting, using, and processing your personal data, including information transmitted to us in the course of official transactions and gathered from you, such as your name and contact details whenever you browse, use, create an account, and complete transactions through this website. This Policy is also applicable to any processing of personal data that is performed when you interact with us on our social media accounts.

WHO WE ARE

SUYEN CORPORATION is a retail conglomerate primarily known for its flagship brand BENCH/, which began as a small store selling men’s t-shirts in 1987. From being the number one store of men’s apparel, BENCH/ has grown to include a ladies’ line, underwear, fragrances, housewares, snacks, and a wide array of other premium lifestyle at affordable prices.

SUYEN CORPORATION is also licensed to use the trademarks of other brands, including the following which are registered in the Philippines:

1. The Face Shop owned by The Face Shop Co., Ltd.
2. Mothercare owned by Mothercare, PLC.

The terms of this Privacy and Cookie Policy cover all of our operations through this website, the websites of the aforementioned brands, and our stores in the Philippines. Your personal information controller is SUYEN CORPORATION. In other words, SUYEN CORPORATION is responsible for collecting, processing, and protecting your personal data.

INFORMATION WE COLLECT

Personal information is any recorded information from which your identity is apparent or can be reasonably and directly ascertained. These information we collect from you with your consent may include:

1. Profile information and other content you voluntarily provide us when you visit our stores, create an account, log-in, or avail of our products through this website, which may include:
   • First name and last name;
   • User name and password;
   • Company;
   • Contact information when you register on our websites, such as your phone number, residential address, email address, and birthday;
   • Government ID; and
   • Bench Lifestyle Card Number.

You may also provide us information about other people, such as when you direct us to send a gift on your behalf.

2. Product information (such as shoe size), and other information about the customer’s purchase;
3. Device identifier such as IP address or MAC address, as well as browser and settings information, shopping preferences, and information about how customers interact with the Websites and other digital products;
4. Bank account, such as when we process request for refunds;
5. Payment information, such as when you make a purchase with us and we need your billing information to process the transaction;
6. Information in connection with investigations into fraudulent or criminal activities on the brands’ Websites, mobile apps, and in the Stores;
7. Information from other sources, including joint marketing partners, data analytics firms, publicly available social media pages, and other third parties who work with Suyen Corporation;
8. Social media account/s, including your name, email address, photo, list of social media contacts, and any other information which may be accessible to us when you connect your social media account to your online account;
9. Any information you provide in communications with us, such as via social media, e-mail, or our customer call center.

Information collected through this website are stored digitally in our secured internal server and cloud-based platform.

HOW & WHY WE PROCESS YOUR INFORMATION

The collection of these personal information is necessary to identify your identity, process your orders and refunds, to provide and improve our products, services, content, advertising, and/or promotions, to keep you updated on Bench’s and other related brands’ latest products, sale, marketing and promotions, upcoming events, and activities, to provide customer care and support, to process and track your rewards, send you a birthday gift or any gift on your behalf, and allow you to redeem them across our brands, to make improvements on the website and customer experience, to inform you of policy or product changes that may impact you, to learn more about the brands’ customer base, perform data analyses, address problems with technology, improve products and services or develop new ones, to enforce the Terms of Use, to accomplish other business-related purposes like accounting and financial reporting, and to provide you with a more consistent experience across our brands and channels. These information also allow us to take measures to prevent loss and fraud in your transactions with us.

For avoidance of doubt, we process your personal information, not only in accordance with the purposes provided in this Section, but in other portions of this Privacy Policy as well.

COOKIES AND OTHER TECHNOLOGIES

Our company’s websites, online services, e-commerce, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help to identify users and possibly prepare customized web pages or to save site login information for you, as well as to facilitate and measure the effectiveness of advertisements and web searches.

You can enable or disable cookies by modifying your browser settings. However, if you opt to decline the use of cookies and other technologies, in many cases, we will not be able to provide you with our products, services, or responses to any inquiries that you may have.

SHARING YOUR PERSONAL INFORMATION

When necessary, our company may share your personal information with third parties or companies (i.e. couriers, developers) who provide services to you or to us such as but not limited to information processing, logistics, delivery, managing and enhancing customer data, providing customer service, payment processing, and marketing, or otherwise to carry out the purposes as stated in this Privacy Policy. These companies are obligated to protect your information.

DATA SECURITY AND RISKS OF PROCESSING

Our company takes your privacy seriously and has instituted appropriate organizational, physical, and technical security measures in our systems in order to maintain the highest levels of security and protection, which likewise undergo upgrading when necessary. When in transit, information is protected using encryption and authentication, such as Secure Sockets Layer. These security measures aim to maintain the availability, integrity, and confidentiality of personal data and protect them against natural dangers such as accidental loss or destruction, and human dangers such as unlawful access, fraudulent misuse, unlawful destruction, alteration, and contamination. While we implement these security measures with respect to our websites, please note however that no data transmissions over the Internet can be guaranteed as 100% secure. Your own conduct may dictate your level of protection. As such, we cannot guarantee the security of any personal information you transmit to us. You understand that any personal information that you transfer to us is done at your own risk.

Our employees operate and hold personal data under strict confidentiality. They are required to sign non-disclosure agreements and have received training on the company’s privacy and security policies to ensure confidentiality and security of personal data.

RETENTION & DISPOSAL OF YOUR PERSONAL INFORMATION

The personal information you provide will be retained or stored for ten (10) years within the date of your last activity, or as long as the purposes for which they are being processed have not been satisfied. We will permanently delete your personal data when it is no longer reasonably required for the above-stated purposes or when you withdraw your consent (where applicable), provided that we are not legally required or otherwise permitted to continue to hold such data.